Soulful
From their home to yoursStaying away from home struggling to find fresh, healthy clean food is difficult. Soulful is an app that creates a way to bring warm home-cooked meals, stripped of any pretense prepared by local culinarians to you, in an affordable, convenient yet soulful manner. Helping not only the varied talented home chefs that struggle to reach you through Instagram’s incomprehensible algorithm but also you discovering your next favourite chef directly instead of restaurants. It brings to your doorstep, food specifically tailored for you. This platform fosters visibility for home chefs, making it accessible for you to find talent in your community.
Solving the ever present problem of not knowing what to eat next, it has a card swipe interaction that makes it easy for the user to discover their next favourite cook. Unlike restaurants, you know exactly who is preparing your food.
Creating the branding including the language, logo, type, colour system and imagery, I kept in mind to make a neat food delivery app that brings out the high-quality of the food. A premium experience at an affordable rate.
ROLES:
Branding, Visual Design, User Research, UX/UI Design
Solving the ever present problem of not knowing what to eat next, it has a card swipe interaction that makes it easy for the user to discover their next favourite cook. Unlike restaurants, you know exactly who is preparing your food.
Creating the branding including the language, logo, type, colour system and imagery, I kept in mind to make a neat food delivery app that brings out the high-quality of the food. A premium experience at an affordable rate.
ROLES:
Branding, Visual Design, User Research, UX/UI Design
